Full-funnel multi-touch attribution, lead-fraud detection, and server-to-server postbacks — pay partners per lead, per qualified lead, or per sale. The Everflow stack without the enterprise contract.
Free during early access · No contract · HMAC-validated postbacks
Trcker is affiliate and partner tracking for lead-gen businesses. It pairs full-funnel multi-touch attribution with built-in lead-fraud detection and HMAC-validated server-to-server postbacks, and per-event payouts let you pay per lead, per qualified lead, or per sale. It covers the same essentials as Everflow — free during early access, with no 6-month contract.
Attribution, fraud control, and flexible payouts — the things that decide whether a lead-gen program is profitable.
Don't credit only the first click. Linear, position-based, and time-decay models show which partners actually drive qualified leads and downstream sales — not just top-of-funnel volume.
Lead gen is the most fraud-prone vertical. Bot filtering, click-velocity checks, IP scoring, and duplicate-conversion detection flag fake and incentivized leads before they hit your payout run.
Conversions fire server-side via postback — the standard for lead gen. No pixel to drop, no reliance on the browser. HMAC-validated so partners can't spoof conversions.
Per-event payouts let you pay one rate on a raw lead, another when it's qualified, and a third on the closed sale — track the whole funnel and pay partners at the stage that matters to you.
In lead gen, cost-per-lead (CPL) is just a CPA paid on a lead event — set a flat amount per lead, alongside cost-per-acquisition on a sale, RevShare, or CPC. Per-partner overrides for your top sources.
Fire follow-up events as a lead moves through your CRM so you can tie partner-sourced leads to real revenue, not just form fills — and reallocate spend to what closes.
Each source gets a self-serve portal with live stats, their links, and payout history — so you spend less time answering 'how am I doing?' and more time scaling the winners.
Ezra runs partner comms and recaps over Slack, and the 12-tool MCP server lets Claude or ChatGPT query lead volume, fraud scores, and partner stats on demand.
Versus the platforms lead-gen teams evaluate most.
| Feature | Trcker | Everflow | TUNE |
|---|---|---|---|
| Starting cost | Free (early access) | $750/mo, 6-mo min | Custom quote |
| Contract | Monthly, none | 6-month minimum | Annual |
| Multi-touch attribution | Every plan | Yes | Add-on |
| Lead-fraud detection | Built-in | Add-on | Add-on |
| Server-side postbacks | Yes (HMAC) | Yes | Yes |
| Per-event payouts | Yes | Yes | Yes |
| AI manager / MCP | Ezra + 12-tool MCP | No | No |
Competitor details reflect publicly listed plans and may change — check each vendor for current terms. See the full Trcker vs Everflow comparison.
Lead gen needs full-funnel attribution, strong fraud controls, and server-to-server postback tracking. Everflow is the established enterprise pick at $750/month with a 6-month minimum; TUNE (HasOffers) is the customizable veteran. Trcker covers the same lead-gen essentials — multi-touch attribution, built-in fraud detection, HMAC-validated postbacks, and per-event payouts — free during early access with no contract, which makes it a practical Everflow alternative for lead-gen teams that don't want an enterprise commitment.
Lead fraud — bots, incentivized traffic, and duplicate submissions — is the biggest cost driver in lead gen. Trcker scores every click and conversion with bot fingerprinting, velocity checks, IP reputation, and duplicate-conversion detection, flagging suspect leads before they enter your payout run so you only pay for real ones.
Yes. Conversions fire server-side via a postback URL with HMAC signature validation, so there's no browser pixel to drop and partners can't spoof conversions. This is the standard tracking method for lead generation and performance marketing.
Yes. For lead gen, cost-per-lead (CPL) and cost-per-acquisition (CPA) are the same flat-fee model — you set a CPA payout on a lead event. Trcker supports CPA/CPL, RevShare, and CPC, and per-event payouts let you pay different amounts at different funnel stages — for example a small CPL on a raw lead and a larger CPA when it qualifies or closes.
Yes. Fire follow-up conversion events as a lead progresses (qualified, demo booked, closed) and Trcker attributes each back to the originating partner. Combined with multi-touch attribution, that lets you tie partners to actual revenue rather than just top-of-funnel form fills.
For most lead-gen programs, yes. Everflow is excellent but priced for enterprise ($750/month, 6-month minimum). Trcker delivers the lead-gen essentials — multi-touch attribution, fraud detection, S2S postbacks, per-event payouts — free during early access with no contract. See the full Trcker vs Everflow comparison for the side-by-side.
Free during early access. Multi-touch attribution, fraud detection, and S2S postbacks — no enterprise contract.